Over the last four weeks, we’ve started a programme of online workshops with The Royal Institution of Chartered Surveyors. We work with the commercial team who sell RICS membership, training, data services, sponsorship and related products.

It was in one of these workshops that we developed the idea for regular weekly emails. (Particular thanks to Tamsin, Rob and Samiul!)

Here’s the summary:

  • Twice weekly short emails that give bite-sized reminders and insights.
  • Start the week with a focus email that introduces the week’s theme in the format; what, why, how.
  • End the week with a reflection email that asks people: what happened, what was the impact on sales results and what was learned.
  • Links to 3CSelling Discussions to ask questions and develop related conversations.


We hope that this resource will help you to understand and use 3CSelling better and to improve your sales results.

We’d really welcome your comments and suggestions about the themes we write about and how we might improve any aspect of what we’re doing.

What topics might you find most useful to improve your sales results?